I wrote up these notes to share my takeaways from the CLE with the rest of the IDEA Team. If you have anything to add (or change, if I got anything wrong), please add a comment. Thanks, and look forward to staying in touch!
- Lynda Tredway, Shital Shah, Dale Nienow, Daniel Massey, Tim Marema, Mark Cantu, Elaine Salinas, Travis Pinckney and I formed an open space workshop on creating a new message and came up with the PSA campaign "I am public schools."
The idea: recruit racially diverse celebrities, business and government staff, and everyday people (young and old, those with children in school and those without) and ask them to submit photos of themselves holding up a school picture from a public school they attended. One line of text in small print below (think Got Milk? ads) can explain one thing they learned in public school, how it's shaped them as an adult, or why public schools are important to them even if they don't have a direct connection.
Video is also encouraged; we went around the circle at the end of Open Mic, each standing up to say a personalized variation on, “I am public schools. I am Altimira Middle School. I am an education changemaker.”
The campaign still needs to be hammered out, but we were all enthusiastic about it and are willing to engage our networks to launch it.